Diamond Flexible Packaging prints and converts custom bags made of polyethylene, polypropylene, cast polypropylene, and cellophane for the food industry. They also supply stand up, pre-made pouches (think bags of raisins) with sliders or press-to-close strips. They’re the “Converter’s Converter” and they’ve been a family-owned business since 1930.
Background
Diamond was attending an industry trade show and needed a new brand identity and capabilities brochure to hand out as a leave behind.
We had about 3 months to start and deliver the project— logo design concepts/approvals, location photography, copywriting, and design of an 8-page + pocket cover capabilities brochure. Oh . . . and it had to be done with a modest budget. OK . . . no problem . . . let’s get to work.
What We Did
We started the identity project immediately and within a few weeks had the logo approved. The black semi-circles represent the large rolls of plastic that Diamond uses to manufacture their bags. They also add motion to the mark.
Simultaneously, we assembled our creative team of David Joel—a top-notch photographer and Amy Derksen, an A-list copywriter. David did an excellent job of capturing the glam shots that we needed of both product and personnel while Amy worked her magic as she always does.
Result?
Pieces produced on time and on budget.
